Meet Judy 🍉

Hi, I’m Judy Butay Cacal. I’m a Filipino-American traditional artist based in Oahu, Hawaii and I create fruity and cutie illustrations and stationery that makes my heart happy. I went to school and graduated with a degree in tropical agriculture where I cultivated my love for fruits and nature. I create with many traditional mediums including colored pencils, oils, and gouache, but occasionally I dabble in digital art as well.

  • my inspiration 🍓

    The inspiration for my art is greatly attributed to my time growing up in Hawaii and all the plants, flowers, and fruits that I surround myself with. My art is also heavily inspired by kawaii culture and the feminine, cute aesthetics I loved during my childhood. I’d like to think that I’m creating art and products for my younger self; art that I was too embarrassed to enjoy because it was too cutesy and feminine, but art that I would’ve secretly loved to hang in my childhood bedroom. I create super cute stationery products that I would’ve begged my parents to buy me even though I knew they would say no right away - art and products that my younger self would’ve cherished. In a way I feel like I’m trying to heal my inner child along with the inner child of those who can relate.

  • about the business 🍑

    I started my business around the beginning of 2020 when the pandemic was just starting out. It was a difficult time to navigate life and also a very difficult time navigating the start of a new business. I had just quit my full time job at the end of 2019 because I realized that my true passion in life was to make a living from my art. I picked up part time work so I could also have time to start my business. It was a slow start with many concerns for the unsure future. After a few years of hard work, trials, and growth, I’m happy to say that in 2023 I started working on my art business full time thanks to the many people who have supported me along my art journey. I hope I can continue to create with all of you.